As reported by The New York Times, if the group reaches a deal, the effort could help legitimize the streaming subscription market, which has been slow to build a large customer base. Companies in consideration include Spotify, Rhapsody, Rdio and Deezer. The latter company was founded in France and is interested in establishing a presence in the American market.
“We’re excited about the opportunity to collaborate with Led Zeppelin to activate streaming rights for their catalog,” a spokesman for the Warner Music Group, the band’s longtime record label, said in a prepared statement. “We’re supportive of the band’s discussions with W.M.G.’s streaming service partners to create a window of exclusivity to maximize the impact of this launch.”